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Black-and-white portrait of Makua Adebayo smiling, wearing a light blazer.

Lead researcher and content contributor

Makua Adebayo

  • User research
  • Cultural analysis
  • Journalism
  • Internet culture

Makua Adebayo is a qualitative researcher, culture writer, and storyteller who explores the intersection of internet culture, digital behavior, and real-world traditions. Drawing on experience in user research, cultural analysis, and journalism, she examines how online trends, viral quizzes, and social phenomena capture public attention and spread across communities.

As the lead researcher and content contributor for the Camel Calculator, Makua has helped explore the cultural origins, internet popularity, and social appeal behind the camel worth quiz. Her work focuses on explaining the history, meaning, and entertainment value of viral online calculators in a clear, engaging, and research-driven way.

Through her writing, Makua helps readers better understand the stories, traditions, and online behaviors that inspire modern internet trends and interactive quizzes.

Articles by Makua Adebayo